Seiko’s founder, Kintaro Hattori, had a vision of always being ahead of the competition, and this has been the driving force behind the company’s watchmaking for over a century. Seiko has continuously strived to improve the precision, utility, and aesthetics of their watches, resulting in numerous world-firsts. In 1969, Seiko revolutionized the watchmaking industry with the Seiko Quartz Astron, the world’s first quartz watch, and in 2012, they launched the Seiko Astron, the world’s first GPS solar watch.
While Seiko remains committed to their founder’s vision, they also aim to add an extra dimension to their watches. In addition to innovative technology and finely honed design, Seiko aims to create watches that have a strong emotional appeal and enrich the lives of their customers. Seiko believes that time should be enjoyed, and their goal is to touch people’s hearts worldwide by adding a touch of fun and excitement to their lives. This philosophy is summed up in their new expression, “Moving Ahead. Touching Hearts.”
