Women’s Armani Exchange quartz analog watch.

Back in 1991, I had a vision that I named A|X. I observed the reality of the streets and realized the need for fast, affordable clothing that catered to the younger generation or those with a youthful mindset. I created a line of metropolitan apparel and accessories that embodied the spirit of the urban lifestyle, while maintaining an effortless and active stance. Today, that same spirit lives on in our products, which continue to move forward with the beat of the city and the quintessential A|X style – Giorgio Armani.